What analytics does the extension show on a creator profile?

The side panel breaks creator analytics into several sections. Here's exactly what each one tells you and why it matters.

View statistics: Total views across all scrolled videos, the most viewed video, mean and median views. Median is more reliable than mean because it ignores one viral outlier inflating the average.

Engagement breakdown: Total, mean, and median for likes, comments, shares, and bookmarks broken out separately. Plus a real engagement rate calculated on actual interactions, not inflated follower counts.

Virality distribution chart: Shows how every video performed vs that creator's own median (0.5x, 1x, 2x, 5x, 10x, 25x+). The single most useful metric for evaluating influencer partnerships — instantly tells you if a creator is consistently strong or just rode one viral video.

Long vs short breakdown: What percentage of their content is under 60 seconds vs over 60 seconds. Critical for understanding their format strategy.

Common video durations: A histogram showing what length their videos cluster around. Tells you the sweet spot for that profile (e.g., "46% of this profile's videos sit between 30-60 seconds").

Posting frequency: Posts per day of the week and weekly posting cadence chart. Spot the patterns that correlate with growth.

Posting heatmap: Full year heatmap showing posting frequency by day with year-over-year history. Reveals consistency and posting habits at a glance.

Content categories: Automatic topic detection showing what categories the creator covers, with video counts and percentages.

Progress indicator: How many videos you've scrolled and analyzed vs the creator's total library, so you know how complete your sample is.